After sale, Time Warner Cable is now Spectrum

The largest cable TV company in Central Texas has a new name and a new assortment of products.

With its acquisition of Time Warner Cable now complete, Stamford, Conn.-based Charter Communications has dropped the Time Warner brand and adopted the Spectrum name. The change, which has been promoted for months in print and TV advertising, became effective this week.

As part of the changes, Time Warner Cable News, the company’s 24-hour local news channel, has been renamed Spectrum News. The channel’s studios are near the University of Texas campus, producing round-the-clock news, weather and traffic updates for both Austin and San Antonio.

Charter’s deal to buy Time Warner Cable and another cable provider, Bright House Networks, was valued at $79 billion. It is now the nation’s third-largest pay TV provider, behind AT&T and Comcast.

“At Charter, we are working hard to redefine what a cable company can be and we call it Spectrum,” CEO Tom Rutledge said in a written statement. “It starts by providing the best TV, internet and voice services possible at the greatest value to our customers combined with a service organization that is large enough, expertly trained and well-equipped to provide the highest level of craftsmanship and service.”

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