Bye, bye Time Warner Cable. Hello Charter

As of today, the Charter cable company officially owns Time Warner Cable and another operator, Bright House, thanks to a $65 billion mega merger.

I know you’re wondering how this affects you if you are one of the millions of people who get cable from any of these companies. The answer is that you won’t notice any big changes right away.

But gradually, in the coming months, Charter will strip away Time Warner Cable and Bright House’s names and introduce its own branding.

This means the much-maligned Time Warner Cable (TWC) name — a piece of cable television history — is going away. The newly enlarged Charter is now one of the biggest television providers in the country, standing alongside Comcast, AT&T and Verizon.

Charter calls its cable TV and broadband services “Spectrum.”

“One of our first major initiatives in implementing the Charter Playbook is to streamline our product pricing and packaging and introduce our consumer-facing brand, Spectrum,” Charter CEO Tom Rutledge told employees in an email message. “This will be rolled out in a phased approach beginning this fall.”

The transition will take awhile.

On a trip to a big Time Warner Cable market, Los Angeles, last week, I spotted at least a dozen trucks with Time Warner Cable logos on the side, some of them looking brand new. Charter will be replacing those logos and training the technicians in its way of doing business.

This merger was announced almost one year ago. It won its final approval last week from California’s Public Utilities Commission. So Wednesday is the day that the deal actually took effect.


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